Ag Ads & The Big Game

It’s that time of year again—the Super Bowl, the biggest televised event in the country. While the game itself takes center stage, many would argue that the commercials are just as much of a spectacle. With brands paying premium prices for coveted ad slots, Super Bowl commercials have become a cultural phenomenon, generating buzz long before kickoff. In recent years, companies have even started teasing their ads on platforms like YouTube to build anticipation.

The agricultural industry has a long history of using Super Bowl commercials to connect with audiences—whether to promote farming-related products, celebrate rural life, or advocate for issues important to farmers. These ads have left a lasting impact, resonating with viewers far beyond game day.

Here are nine of the most memorable agriculture-related Super Bowl commercials:

2014: Chevrolet